The latest from La Vie as we set the pace across Asia Pacific

La Vie Hotels & Resorts has been appointed to manage an exciting new resort project in Thailand’s Bangsaray coastal region. The US$30 million NOOE Bangsaray Hotels and Restaurants project is being developed by Irinraya Pattanawiranon and will comprise 100 rooms, ranging between 47sqm and 95sqm, each with a living area and a private jacuzzi on the balcony.

Reminiscent of a seaside fishing village, Bangsaray is growing in popularity as a holiday getaway, a two hour drive from Bangkok. Expected to be completed by 2027, NOOE Bangsaray’s exterior and interior design will capture the maritime tones and ambience of the destination, with sea-view rooms, a rooftop bar, a large swimming pool, all day dining and a Beach Club with private beach access.

Jerry Xu, La Vie Hotels & Resorts’ Founder and Chief Executive Officer, said: “NOOE is a lifestyle luxury brand in perfect balance. Our spaces spark connection, creativity, and joy. From buzzing lobbies to day club style pools and state of the art gyms, NOOE focuses on creating intentional balance so you don't have to think, you can just be.”

This will be La Vie’s second NOOE-branded resort following the launch of NOOE Kunaavashi in the Maldives.